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Research papers

Survey research techniques in spatial and economic planning in an Arab context

This paper presents the broad data requirements and the concomitant research tools needed for spatial and economic planning in the context of an Arab metropolis. It then stresses the need for creating a programme of research which continually updates...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Nicos Rossides
Company: MEMRB
June 15, 1987
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Citation

Rossides, N. (1987a, June 15). Survey research techniques in spatial and economic planning in an Arab context. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/survey-research-techniques-in-spatial-and-economic-planning-in-an-arab-context


Research papers

Methodological problems associated with multidisciplinary research concerning international construction industries with particular reference to the Middle East countries

The aim of this paper is to examine some of the methodological problems associated with multidisciplinary research in international construction firms and to make recommendations about how such problems can be alleviated. This paper gives an insight...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Adnan Enshassi
June 15, 1987
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Citation

Enshassi, A. (1987a, June 15). Methodological problems associated with multidisciplinary research concerning international construction industries with particular reference to the Middle East countries. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/methodological-problems-associated-with-multidisciplinary-research-concerning-international-construction-industries-with-particular-reference-to-the-middle-east-countries


Research papers

Introduction

This section, as in earlier editions, concentrates on marketing research techniques. While the section is aimed principally at practitioners and students of market research, it may also prove useful to the market research user as a guide to the...

Catalogue: Consumer Market Research Handbook
Author: Robert M. Worcester
August 1, 1986
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Citation

Worcester, R. M. (1986a, August 01). Introduction. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/introduction-2866


Research papers

Highly developed research in less developed countries

The paper identifies a trend towards greater sophistication of research in the developing world, and considers how some of the practical issues posed by Third World markets - diversity, religion, culture, language and literacy, sampling problems and...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: David N. Aldridge
June 15, 1984
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Citation

Aldridge, D. N. (1984a, June 15). Highly developed research in less developed countries. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/highly-developed-research-in-less-developed-countries


Research papers

How can we relate European standards to research in the Middle East?

The main objective of this paper, therefore, is to show through a series of examples and specific applications how the Middle East Marketing Research Bureau has applied and adapted modern market research techniques and standards across the whole...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: George V. Vassiliou
Company: MEMRB
June 15, 1984
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Citation

Vassiliou, G. V. (1984a, June 15). How can we relate European standards to research in the Middle East?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/how-can-we-relate-european-standards-to-research-in-the-middle-east-


Research papers

Quality control and standards in different countries in the context of multinational surveys

This paper consists of two parts - in the first part Vincent Ophoff, Managing Director of NSS and President of the IRIS network, describes the "process control" necessary for successful design and management of multinational surveys. In the second,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Authors: Vincent F.W. Ophoff, Jane Kalim
June 15, 1984
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Citation

Ophoff and Kalim (1984a, June 15). Quality control and standards in different countries in the context of multinational surveys. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/quality-control-and-standards-in-different-countries-in-the-context-of-multinational-surveys


Research papers

Information technology bypasses boundaries

At this moment centralised international data collection via telephone is the most dominant form. Since it first started hesitantly in Europe about five years ago, enough experience has now been gathered to evaluate its benefits, its complications,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Emile M. C. van Westerhoven
June 15, 1984
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Citation

van Westerhoven, E. M. (1984a, June 15). Information technology bypasses boundaries. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/information-technology-bypasses-boundaries


Research papers

New magazines

This paper describes some practical marketing research techniques, used by VNU (United Dutch Publishing Companies) in order to indicate in a reasonably adequate and reliable way the market possibilities of a new magazine. Based on the results of this...

Catalogue: Seminar 1986: New Developments In Media Research
Author: John Rodenburg
November 2, 1983
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Citation

Rodenburg, J. (1983a, November 02). New magazines. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/new-magazines


Research papers

The changing scene in international pharmaceutical marketing research

Because of fundamental changes in the nature of pharmaceutical marketing, there has been a considerable increase in the demand for pharmaceutical market research. There is now: increasing competition, increasing need for marketing skills and...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Clifford H. Jellett
Company: Harris Interactive (Europe)
September 1, 1981
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Citation

Jellett, C. H. (1981a, September 01). The changing scene in international pharmaceutical marketing research. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-changing-scene-in-international-pharmaceutical-marketing-research